Talking Points
October 2018

October is underway. Which means beer festivals, little goblins and ghouls roaming the streets; and yes, another issue of Talking Points filled with tasty marketing treats.

To kick things off, our Trending Topics article explains why shaping the “brand experience” has gone beyond transactions, and customer journeys, to become more of a constant presence our lives.

The New Developments feature digs a little deeper. It spotlights customer interactions, the gap between customer and employee perceptions, and how negative experiences can damage brands.

On a lighter note, but on the same topic, our Parting Shot shares one of the coolest jack-o-lanterns, while demonstrating how even a pumpkin carving can create a unique brand experience.

As you’ll see, we’re serving up the brand experience in this issue, and slicing it three different ways for your education and enjoyment. November will be here before we know it. So, if you have any subjects you want us to cover, let us know. Until then, have a frighteningly delightful October, and we’ll ring your doorbell again next month.

Sheila Hatch
President | Decca Design

Trending Topics New Developments Parting Shots