Talking Points
July 2017

Doesn’t it seem like 2017 is zooming right on by? It sure does to us. The year is nearly half over, and there’s still so much we want to share with you, starting with this month’s issue of Talking Points.

Our New Developments article tackles an old topic—effective meetings—in a new way. It reveals the tips and advice provided by leading executives on how to run meetings more efficiently and achieve greater results.

What you’ll learn in our Trending Topics feature might surprise you. If you want to get into the mind of the consumer, go through the heart. Neuroscience shows why emotion is the key to advertising in the age of short attention spans.

Finally, our Parting Shot features the valuable insight of someone we never take seriously. Comedian Will Farrell reveals how one fear taught him to conquer all other fears in this video clip from his commencement address to USC’s 2017 graduating class.

We are always on the search for new marketing trends, and valuable branding content to provide to our readers every month, and we hope the topics and content we present are accomplishing that goal. If there’s a marketing trend you’d like to read about, please share it with us. In the meantime, we hope you enjoy this month’s issue.

Sheila Hatch
President | Decca Design

New Developments Trending Topics Parting Shots