Talking Points
February 2016

Hello Readers

Hello Readers,

A new year is upon us, so it’s time to fire up Talking Points. So sit back, and we’ll kick off your 2016 with a little marketing insight and entertainment.

It’s Super Bowl time. This year, the big game is being showcased right here in our own backyard in Santa Clara. And you know what the Super Bowl means—football, food and parties. It’s the only time of year when people actually stop to watch TV commercials (and then rush to their favorite social media sites to share them). We thought it would be fun to look back over the list of the Super Bowl’s most-shared TV spots ever.

Content marketing is the engine that transports customers to our websites. But there are many pitfalls along the way and companies fall victim to when producing content. Fortunately, we have 5 of the biggest content marketing mistakes to avoid. By reading the article, you’ll be able to steer clear of these common hazards.

Finally, just to make you crack a smile and prepare for game day, we present a video that has a little fun with NFL sideline footage.

We hope January’s Talking Points helps you learn a little, laugh a little, and get motivated to make your marketing even better in 2016. We’ll check in with you again this time next month.

Click the links to read more.

Sheila Hatch
President | Decca Design