Talking Points
March 2024

Video Test

Walmart has gone Hollywood, but not the way you might think. In a new campaign for its free grocery pick-up service, the big-box behemoth has cast, not famous faces, but famous cars. We’re talking the Batmobile, the Ghostbuster’s Hearse, Knight Rider, and even Doc Brown’s time-traveling DeLorean from Back to the Future. The 90-second spot… Read more »

Celebrity Machines Promote Walmart’s Grocery Pick Up Service

Walmart has gone Hollywood, but not the way you might think. In a new campaign for its free grocery pick-up service, the big-box behemoth has cast, not famous faces, but famous cars. We’re talking the Batmobile, the Ghostbuster’s Hearse, Knight Rider, and even Doc Brown’s time-traveling DeLorean from Back to the Future. The 90-second spot… Read more »

Using AI in Social Media, and How Brands Are Capitalizing

Look around, and you’ll notice that artificial intelligence (AI) seems to be touching everything, and social media is no exception. AI is poised to automate marketing processes, deliver new customer insights, and create more personalized experiences. According to Forbes Insights, “47% of company executives agree that those who don’t integrate AI into their marketing risk… Read more »

Top Social Media Campaigns from 2018

According to statista.com, we spend an average of more than two hours each day scrolling through social media, and these businesses took that opportunity seriously. With that being said, here are six impressive social media campaigns that kept us scrolling in 2018. 1.  Spotify’s New Year’s Resolution Campaign Spotify’s 2018 New Year’s campaign featured resolution suggestions… Read more »

Viral emails from your favorite Deadpool Star

Ryan Reynolds is a riot! When he’s not acting, he serves as part owner of Aviation Gin. And his rip-roaring out-of-office emails in that capacity provide the perfect Parting Shot for this issue of Talking Points. Reynolds uses his out-of-office replies as an effective way to market Aviation Gin (news of them required 20,000 responses… Read more »

Give The Environment A Holiday Gift

With the holidays upon us, we typically think about the things we’re grateful for. This year, why not consider a gift to our environment? These days, our environment is under increasing strain. Carbon emissions are rising, trash is gathering on land and at sea, plus bee and other populations are declining. But there’s reason for… Read more »

Four Ideas For Funnier Emails

Humor works in marketing. It disarms the audience with a chuckle, or smile, making them more receptive to your message. But being funny doesn’t come naturally to all of us. And writing humor is even more challenging. But here’s one example that works. These images were featured in email graphics sent from dog product supplier… Read more »

The Recipe for a Bad Brand Experience

In a recent study published by customer experience expert InMoment, consumers report that unpleasant interactions with company staff is the #1 cause of bad brand experiences. That should open some eyes. The report was based on data from a survey of 2,000 consumers and 1,000 employees of US companies. Three out of four consumers (74%,… Read more »

Brand Experiences Outlive Customer Journeys

Once upon a time, brands and customers had a transactional relationship. People would buy products, enjoy a positive experience, and return for subsequent purchases. Nowadays; however, the brand relationship is formed by developing an ongoing presence in the lives of customers. Creating that presence isn’t always easy, but below are a few tips that will help…. Read more »

The Brand Experience Meets the Jack-O-Lantern

Just when you think you’ve seen everything, an Instagram video proves you wrong. IPG agency Jack Morton is a global marketing firm that specializes in brand experiences. Each October, they select a jack-o-lantern they feel best expresses a brand experience. And this year’s winner is a doozy! It features Netflix’s smash-hit series, Stranger Things and… Read more »