Talking Points
December 2017

Thanksgiving Marketing Ideas for Your Brand

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Thanksgiving Day is a terrific opportunity for your company to share appreciation for customers and employees. Doing so can lift the holiday mood, make staff more productive, and impact your brand in a positive way. With the holidays already upon us, it’s time to consider how your business can gain the goodwill of customers, employees and strengthen your brand. Here are several marketing examples to get you thinking.

Practice Generosity
If there’s one thing nearly everyone can appreciate, it’s a gift card. So, what better way to show your gratitude than by putting money in the wallets of customers and staff. Be sure to use your website and social media to promote them.

Show Some Heart
People love patronizing generous companies. It gives them a good feeling. Identify charities that are either near to, or relevant to, your business. Then make a charitable donation to help their cause and mention it across your social media channels.

Hold A Contest
Offer followers on Facebook, Instagram, Twitter, and LinkedIn prizes for sending in their best Thanksgiving snapshots. Ask them to get creative, involve your company if possible, and share the winners across every platform for greater exposure.

#FreeStuff
Distribute holiday giveaways imprinted with your logo and message. Make sure it’s something people really want. There are enough fruit baskets and mousepads in the world already and bad gifts don’t help your cause.

Take A Poll
Polls are a fun way to interact with your target audience. You could launch a poll that asks social media followers about their favorite Thanksgiving dishes or traditions. Have your marketing team create something fun and interactive to capture and maintain interest.

Whatever you do, don’t let this tremendous opportunity to engage customers and employees pass you by. If you need some creative ideas, don’t hesitate to ask for our help.

Based on 7 Thanksgiving Day Marketing Ideas for Your Brand by Susan Smith

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