Now that spring is giving way to summer, wildflowers aren’t the only thing emerging into the light. That’s right, a brand new and colorful issue of Talking Points has popped up just in time for May.

First up is our Trending Topics article. We examine how you can assess your brand’s performance on the various social media channels, as well as offer a few tips on how you can improve your brand’s social game.

Next, our New Developments feature shares details from a recent survey about branding as a primary driver of growth. You’ll learn how U.S. and European marketers plan to secure the future of their brands.

And, finally, our Parting Shot takes a brief look at the evolving personal brand of Taylor Swift. We point out the success she’s had evolving her brand, and the valuable lessons we can take away from her experience.

We’re just getting warmed up here at Talking Points, and as always, if you have any marketing questions or trends you’d like to see us cover, send them our way. Until then, enjoy.

Sheila Hatch
President | Decca Design