The Paris 2024 Olympic Games are set to keep us on the edge of our seats this summer. This issue of Talking Points takes a look at digital marketing strategies and opportunities, fresh and exciting events to grow viewership, and a poignant Olympic moment that lives on in history.

Let’s kick off this brand-new decade with a brand-new issue of Talking Points and three brand-new articles all about—you guessed it—new ways to brand your business.

Trending Topics

It’s hard not to get excited when the Summer Olympics roll around every four years. Trending Topics reveals how businesses can leverage the global excitement when the Games take place in Paris.

New Developments

Next up, New Developments looks at four emerging events searching for a broader audience. Breaking, skateboarding, surfing, and speed rock climbing take center stage at the 2024 Paris Olympics.

Parting Shot

Finally, Parting Shot steps back into Olympics history to a moment that took the viewing public by surprise. The year was 1968, and the “Black Power” salute reverberated around the world.

That’s what’s in store for the May Talking Points issue. We hope you enjoy this month’s features, as well as the Games themselves in late July. As we prepare for our next issue, feel free to tell us about any topics that you’d like us to cover. In the meantime, enjoy those sunny, warm days we’ve all been waiting for.

Sheila Hatch, President | Decca

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