With so many new marketing topics emerging almost daily, there’s a lot to learn in our business. Our goal is to identify the most intriguing discussions and present them in a way that you’ll find enlightening or useful.

Let’s kick off this brand-new decade with a brand-new issue of Talking Points and three brand-new articles all about—you guessed it—new ways to brand your business.

Trending Topics

We kick off our October issue with a little branding insight. Trending Topics examines how weaving empathy into your brand storytelling will you help build a deeper connection with your target audience.

Storytelling’s Secret Weapon

Branding is strategic. But it’s also empathetic.

New Developments

Our New Developments feature showcases several brands that have used content marketing with great success. They’ve employed a mix of marketing tactics to create content that’s both relevant and engaging.

Branded Content Done Right

Sometimes content shines. We have five examples.

Parting Shot

This month’s Parting Shot wraps up Talking Points with another compelling use of branded content. Every so often, a brand ad comes along that stops us in our tracks. Nike is famous for such ads, and their latest is no exception.

Humanity Is Unstoppable

Powerful brand produces powerful TV spot.

Enjoy these articles, each of which looks at branding in a unique way. Perhaps you can put what you learn to use in your own marketing. At the very least, we think these articles will spark imagination. That’s the October Talking Points issue in a nutshell. Let us know if you have any ideas for future issues, and we’ll see you again next month.

Sheila Hatch, President | Decca

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