April has arrived, and we’re armed and ready with some fresh new ideas on some fresh new marketing topics. So, let’s dive in and discuss what’s hot on the minds of marketers here in the early spring of 2022.

Let’s kick off this brand-new decade with a brand-new issue of Talking Points and three brand-new articles all about—you guessed it—new ways to brand your business.

Trending Topics

This month’s issue begins with our Trending Topics feature. We explore the return to live events, and how we should prepare now that the pandemic is easing, and eventgoers are eager for more face time.

New Developments

Next up, we offer some helpful suggestions on Corporate Social Responsibility (CSR) in our New Developments article. We pass along five tips to get your business started on doing the right thing in a responsible way.

Parting Shot

Then, in our Parting Shot learn how Earth Day is going virtual in the age of COVID. You’ll get some ideas on how you can safely celebrate your environmental interests with friends and family in your own way.

It sure seems like life is returning to normal, even though most of us continue to work from home. And as long as that’s the case, Talking Points will be here to keep our marketing minds stimulated. If you have any thoughts on what we should cover in our next issue, please send them out way. And we’ll catch you right back here in 30 days or so.

Sheila Hatch, President | Decca

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