There’s so much to celebrate in the month of February, what with Groundhog’s Day, President’s Day, and Valentine’s Day. But none of them give rise to the same sensational buzz generated by the Super Bowl.

And that’s precisely where we begin with our Trending Topics article. We reviewed all the in-game TV commercials generated by the Super Bowl and singled out a half dozen of this year’s top performing entries.

New Developments zeroes-in on just one Super Bowl offering—Amazon’s star-studded beta testing program. The campaign takes a tongue-and-cheek look at the many mishaps of the Alexa product line.

We part ways with the Super Bowl—and from marketing altogether—in our Parting Shot feature. Instead, we share some meaningful moments from our day at Second Harvest food bank sorting food for local families.

Now that the Super Bowl is behinds us, it’s time to turn our attention to all the nuts and bolts of marketing’s everyday machinery. We continue to seek out new trends and tactics that help your organization reach its customers and help us become a better marketing partner. If you have any ideas for Talking Points, please send them our way. Enjoy the rest of the month, and we’ll check in again in April.

Sheila Hatch
President | Decca Design