Talking Points
April 2020

Northern Lights and Novel Ideas

Northern Lights and Novel Ideas

Have you heard the term “dynamic data?” New Developments shares how Alaska Airlines is using dynamic data to generate more bookings today, and what kind of novel promotions we can expect to see tomorrow.

Branding in the Digital Era

Branding was once a long-term investment. It still is, in many ways, but today’s most well-known brands—Amazon, Apple or Google—have only become prominent in the past decade while many formerly dominant brands have faded from glory or disappeared altogether. The truth is, brand equity is now created and destroyed more rapidly in today’s digital-first world…. Read more »

Dove Goes All-In with Recycling

Beauty care brand Dove is proving its commitment to sustainability and social responsibility. The company just announced it plans to cut back on plastic waste and eventually reduce its virgin plastic by 20,000+ tons each year. Dove is embarking upon an ambitious initiative that will help address our planet’s plastic problem, shift commercial and consumer behaviors,… Read more »

Meet Ms. Monopoly

Remember the mustachioed, bespectacled, top-hat-wearing Monopoly Man? He’s no longer the game’s centerpiece. Hasbro has released a new version of Monopoly, and the tycoon’s niece, Ms. Monopoly, is now in charge. This new Monopoly celebrates female entrepreneurs, as players advance around the board investing in products and inventions created by women, rather than properties and… Read more »

A Better UI for Color Blindness

Color plays an essential role in UI design. When applied properly, color improves user experiences, influences purchasing decisions, and strengthens brand identity. But to use color in a way that’s equally effective for color blind individuals takes a little extra knowledge and skill. Roughly every 1 in 12 men, and 1 in 200 women, are… Read more »

How to Make Digital Marketing More Human

These days, it’s easy to get wrapped up in analytics and overlook the intimate, human connection our marketing is trying to make. If we adhere too closely to guidelines, statistics, and best practices, we risk losing the very element that motivates most consumers—emotion. SEO vs. Storytelling Content marketers generally fall into two camps. SEO advocates… Read more »

Videoconference Like a Pro

Videoconferencing is now a daily activity for many in the workplace. But poor connections, lighting, sound, and even bad habits can make it look like you don’t know what you’re doing. Here’s some helpful advice to make your virtual presence more pleasing and professional. Check Your Settings Most web-meeting apps have adequate default settings. But… Read more »

B2B Marketers Focus On Brand

In a recent survey of large businesses serving B2B markets, US and European marketers show optimism about brand as a growth driver. 57% of respondents anticipate marketing budget increases this year while only 13% expect a decrease. Also, 49% expect market research budgets to increase. Despite challenges, branding is the chief growth strategy 60% of… Read more »

Amazon Promotes Success With Failure

Amazon is bringing voice activation to the world. But in the company’s new Super Bowl spot, the internet giant sheepishly shares some of its Alexa misfires. With the help from the likes of celebrity product testers Harrison Ford, Forest Whitaker, Abbi Jacobson, Ilana Glazer, and Mark and Scott Kelly, the Amazon Beta Testing Program reveals… Read more »

Using AI in Social Media, and How Brands Are Capitalizing

Look around, and you’ll notice that artificial intelligence (AI) seems to be touching everything, and social media is no exception. AI is poised to automate marketing processes, deliver new customer insights, and create more personalized experiences. According to Forbes Insights, “47% of company executives agree that those who don’t integrate AI into their marketing risk… Read more »