Talking Points
January 2022

Advice on how to connect with 4 generations of customers

New Development

Our New Development highlights the results of new market research into the four generations of customers: Gen Z, Millennial, Gen X, and Baby Boomer. Some conclusions you might expect (Boomers like TV commercials); others, you might not expect (email is effective for all generations). Read, learn—and market accordingly.

Virtual Events Are Up 1000%—It’s Time to Fight Digital Fatigue

New Developments

During the past year, we’ve all been bombarded by virtual events and meetings. So, our New Developments article examines online fatigue and suggests a number of things your company can do to address it.

Branded Content Done Right

New Developments

Our New Developments feature showcases several brands that have used content marketing with great success. They’ve employed a mix of marketing tactics to create content that’s both relevant and engaging.

Becoming a Powerful Presenter

New Developments

Moving on to our New Developments article, we offer up a few tips on how to sharpen your presentation skills and transform yourself from a good presenter into a great presenter.

Standing Out with Digital Experiences

New Developments

Our New Developments feature has just one goal in mind—helping you stand out in a very noisy digital world. We run through several ways to capture and maintain customer attention in today’s chaotic digital landscape.

eSports Provides Game Day Action

New Developments takes on major league sports, or more specifically, the giant hole created by their absence. To fill that void, fans and players alike are turning to eSports for their daily dose of pitch, hit, pass, run, dribble, and drive.

Color Trends Emerging this Spring

Color Trends Emerging this Spring

New Developments identifies the trendiest colors for spring 2020. You’ll learn about new shades inspired by nature, bold and unconventional color pairings, and how 3D textures are impacting color choices in design.

Northern Lights and Novel Ideas

Northern Lights and Novel Ideas

Have you heard the term “dynamic data?” New Developments shares how Alaska Airlines is using dynamic data to generate more bookings today, and what kind of novel promotions we can expect to see tomorrow.

Branding in the Digital Era

Branding was once a long-term investment. It still is, in many ways, but today’s most well-known brands—Amazon, Apple or Google—have only become prominent in the past decade while many formerly dominant brands have faded from glory or disappeared altogether. The truth is, brand equity is now created and destroyed more rapidly in today’s digital-first world…. Read more »

Dove Goes All-In with Recycling

Beauty care brand Dove is proving its commitment to sustainability and social responsibility. The company just announced it plans to cut back on plastic waste and eventually reduce its virgin plastic by 20,000+ tons each year. Dove is embarking upon an ambitious initiative that will help address our planet’s plastic problem, shift commercial and consumer behaviors,… Read more »