Talking Points
June 2021

Archived Journals

Take a look at our past issues.

New Developments

  • Becoming a Powerful Presenter
    Moving on to our New Developments article, we offer up a few tips on how to sharpen your presentation skills and transform yourself from a good presenter into a great presenter.
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  • Standing Out with Digital Experiences
    Our New Developments feature has just one goal in mind—helping you stand out in a very noisy digital world. We run through several ways to capture and maintain customer attention in today’s chaotic digital landscape.
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  • eSports Provides Game Day Action
    New Developments takes on major league sports, or more specifically, the giant hole created by their absence. To fill that void, fans and players alike are turning to eSports for their daily dose of pitch, hit, pass, run, dribble, and drive.
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  • Color Trends Emerging this Spring
    New Developments identifies the trendiest colors for spring 2020. You’ll learn about new shades inspired by nature, bold and unconventional color pairings, and how 3D textures are impacting color choices in design.
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  • Northern Lights and Novel Ideas
    Have you heard the term “dynamic data?” New Developments shares how Alaska Airlines is using dynamic data to generate more bookings today, and what kind of novel promotions we can expect to see tomorrow.
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  • Branding in the Digital Era
    Branding was once a long-term investment. It still is, in many ways, but today’s most well-known brands—Amazon, Apple or Google—have only become prominent in the past decade while many formerly dominant brands have faded from glory or disappeared altogether. The truth is, brand equity is now created and destroyed more rapidly in today’s digital-first world. Engagement ...
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  • Dove Goes All-In with Recycling
    Beauty care brand Dove is proving its commitment to sustainability and social responsibility. The company just announced it plans to cut back on plastic waste and eventually reduce its virgin plastic by 20,000+ tons each year. Dove is embarking upon an ambitious initiative that will help address our planet’s plastic problem, shift commercial and consumer behaviors, and ...
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  • Meet Ms. Monopoly
    Remember the mustachioed, bespectacled, top-hat-wearing Monopoly Man? He’s no longer the game’s centerpiece. Hasbro has released a new version of Monopoly, and the tycoon’s niece, Ms. Monopoly, is now in charge. This new Monopoly celebrates female entrepreneurs, as players advance around the board investing in products and inventions created by women, rather than properties and ...
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  • A Better UI for Color Blindness
    Color plays an essential role in UI design. When applied properly, color improves user experiences, influences purchasing decisions, and strengthens brand identity. But to use color in a way that’s equally effective for color blind individuals takes a little extra knowledge and skill. Roughly every 1 in 12 men, and 1 in 200 women, are ...
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  • How to Make Digital Marketing More Human
    These days, it’s easy to get wrapped up in analytics and overlook the intimate, human connection our marketing is trying to make. If we adhere too closely to guidelines, statistics, and best practices, we risk losing the very element that motivates most consumers—emotion. SEO vs. Storytelling Content marketers generally fall into two camps. SEO advocates zero-in ...
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Parting Shot

  • Don’t Let Your Words Grow Tired
    This month’s Parting Shot introduces Buzzword Bingo. We share several “marketing phrases turned clichés” that you should avoid in your communications.
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  • Pedigree Pumps Up Pet Adoptions
    For our Parting Shot article, we explore the newest way you can adopt a pet. Pedigree is supporting contactless pet adoptions by hosting virtual meet-and-greet sessions over video.
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  • Music Brings Us Together
    This month’s Parting Shot hopes to unite us all in song. We selected four videos from the recent One World: Together At Home broadcast so you can hear what today’s top music artists sound like when they perform at home.
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  • Pets Work Wonders
    This month’s Parting Shot is all about the life of a working dog, sort of. We’ll introduce you to some of our new “assistants” keeping us company throughout the day and bringing us some much-needed comic relief as we work from home.
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  • The Best of Super Bowl LIV
    Every February, football fans across the nation tune in to see which team wins the Super Bowl and which company airs the best TV commercial. You know the game’s result. Now Parting Shot has the results from the ad battle.
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  • Welcome to the Taco Bell Resort
    As other digital era marketing trends come and go, experiential marketing has proven its staying power. And Taco Bell has taken the brand experience to new heights by transforming an entire hotel into a mecca for its taco-loving enthusiasts named “The Bell: A Taco Bell Hotel & Resort.”  • Reservations at The Bell sold out within ...
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  • Invite a Puppy for Thanksgiving
    Homeless puppies are coming home for the holidays. An animal shelter in Virginia, Richmond Animal Care and Control, is asking residents to host their unadopted pups for Thanksgiving week. They’ve promoted this program for four years running to give dogs a break from the shelter, learn more about each pup’s personality, and ultimately match them with ...
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  • How Halloween Came to Be
    Halloween is looming. Children are readying their costumes, families are carving their jack-o-lanterns, and neighbors are decorating their houses with all sorts of ghosts, ghouls, and the like. But Halloween wasn’t always like this. Here is some surprising history and curious facts you may not have known about this haunting holiday we call “Halloween.” Halloween isn’t ...
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  • How to “Take Five” When Working
    Studies show that to remain productive, we need to take brief breaks from our work projects. But what can you actually do with 5 minutes of free time? Checking your email counts as work. Scouring social media seems a little mundane. We’ve got a better idea. Check out the websites below. You’ll be way more ...
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  • Brands with Kickass CTAs
    A compelling call-to-action is often the difference between a new customer and a lost opportunity. So, let’s take a look at 11 creative and effective call-to-action examples to help you understand why some CTAs work better than others. 1. Crazy Egg Simple language, a bullet-proof guarantee, and a curiosity provoking “heatmap” offer make this CTA irresistible. 2. Manpacks Speaking your customers’ ...
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Trending Topics

  • Marketing to Self-Directed Buyers
    First up is Trending Topics. This month, we take you on a tour of potential ways to more closely align your marketing strategies with the buyer journey as it evolves over time.
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  • Why Neuroscience Suggests You Think Visually
    First up is our Trending Topics article. This month, we examine why a picture really is worth a thousand words. You’ll learn how one great visual can dramatically improve the way you engage and mesmerize your audience.
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  • Big Brands Help in Big Ways
    We begin, as always, with Trending Topics. Businesses all around the globe are coming up with inventive ways to lessen the sting of the outbreak. We’ll touch on a few that are rethinking their business priorities in order to pitch in.
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  • Spring Cleaning Goes Digital
    Let’s start with spring cleaning, because it’s time to dust off your digital marketing. Trending Topics offers steps you can take to keep your content, social media, and other digital assets from going stale.
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  • 5 Marketing Trends for 2020
    Wondering where marketing is headed in 2020? Trending Topics has the answer. From data and AI to agility and transformation, we single out marketing’s five most compelling trends and what they mean for you.
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  • Brands Are Getting Simpler
    Modernizing your brand identity is often essential in this mobile-first, digital era. More companies, it seems, are moving to simple brand visuals influenced by digital technology. However, refreshing your brand doesn’t come without risks. To illustrate our point, let’s look at Dunkin’ (formerly Dunkin’ Donuts). Dunkin’ without donutsIn 2018, longtime donut maker Dunkin’ Donuts dropped the ...
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  • Responsible Shopping Returns
    Typically, holiday shopping trends tell us what gift items are hot, what crazy deals we can expect to see, and what online sales records will be broken. Not this year. The 2019 trends seem to be focusing more on responsible shopping. Let’s take a look at what we can expect to see this holiday season. Consumers ...
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  • The Decline of the “Macho Man”
    The role of men in advertising is changing. Where we once saw a ripped Mark Wahlberg or tatted Justin Bieber, we now see a much broader swath of modern males. Hanes, for example, clad every-day men in skivvies for an elaborate musical number. Jockey aired a spot of a man describing his battle with alcohol and drugs. And ...
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  • Find Inspiration Watching Netflix
    Netflix isn’t just binge central for the idle minds and sleepless souls. It’s also a treasure trove of inspiration for creative thinkers. You can find neuroscientific exploration, touching documentaries, lost historic footage, and lots of other topics certain to capture your imagination. We’ll focus on three of them to illustrate our point. Abstract: The Art of ...
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  • 7 Awesome Ways to Make Your Visual Marketing Pop
    The right images convert. Boring stock photos look staged, and when consumers spot them, they quickly lose interest. Simply put, lousy images leave your audience feeling uninspired. Fortunately, we have 7 handy tips to help you choose images wisely and use them effectively. Don’t compromise on quality Grainy images kill great ideas. Make sure your images are ...
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