Talking Points
October 2022

Archived Journals

Take a look at our past issues.

New Developments

  • It’s Time to Master Corporate Social Responsibility (CSR)
    Next up, we offer some helpful suggestions on Corporate Social Responsibility (CSR) in our New Developments article. We pass along five tips to get your business started on doing the right thing in a responsible way.
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  • Boost Engagement Through Personalized Experiences
    Our New Developments feature covers the importance of zero- and first-party data to build reader relationships, offer compelling experiences, and monetize connections. It’s valuable information in the face of fierce competition for audiences, not to mention ongoing privacy issues.
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  • Social Media Trends: 2022 Edition
    Our New Developments feature dives further into this year’s new trends by exploring what’s ahead for social media. You’ll learn about what social channels are doing to improve viewer and customer experiences.
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  • Advice on how to connect with 4 generations of customers
    Our New Development highlights the results of new market research into the four generations of customers: Gen Z, Millennial, Gen X, and Baby Boomer. Some conclusions you might expect (Boomers like TV commercials); others, you might not expect (email is effective for all generations). Read, learn—and market accordingly.
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  • Virtual Events Are Up 1000%—It’s Time to Fight Digital Fatigue
    During the past year, we’ve all been bombarded by virtual events and meetings. So, our New Developments article examines online fatigue and suggests a number of things your company can do to address it.
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  • Branded Content Done Right
    Our New Developments feature showcases several brands that have used content marketing with great success. They’ve employed a mix of marketing tactics to create content that’s both relevant and engaging.
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  • Becoming a Powerful Presenter
    Moving on to our New Developments article, we offer up a few tips on how to sharpen your presentation skills and transform yourself from a good presenter into a great presenter.
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  • Standing Out with Digital Experiences
    Our New Developments feature has just one goal in mind—helping you stand out in a very noisy digital world. We run through several ways to capture and maintain customer attention in today’s chaotic digital landscape.
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  • Color Trends Emerging this Spring
    New Developments identifies the trendiest colors for spring 2020. You’ll learn about new shades inspired by nature, bold and unconventional color pairings, and how 3D textures are impacting color choices in design.
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  • Northern Lights and Novel Ideas
    Have you heard the term “dynamic data?” New Developments shares how Alaska Airlines is using dynamic data to generate more bookings today, and what kind of novel promotions we can expect to see tomorrow.
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Parting Shot

  • Celebrate Virtual Earth Day
    Then, in our Parting Shot learn how Earth Day is going virtual in the age of COVID. You’ll get some ideas on how you can safely celebrate your environmental interests with friends and family in your own way.
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  • Best to Worst of Super Bowl LVI
    This month’s Parting Shots wraps up the best—and worst—commercials from Super Bowl LVI. Advertisers spend millions of dollars on them each year; sometime scoring big, but other times fumbling.
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  • The Greatest Super Bowl Commercials of All Time
    Our Parting Shots as always, will leave you with a lasting smile. We wrap up with our favorite Super Bowl commercials from the decades of past classics, including one special tribute you won’t want to miss.
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  • “Rebuild the World” with Legos for the Holiday Season
    This month’s Parting Shot could get you in the mood for holiday gift giving to a younger person on your list. It’s a Lego commercial that takes you through a few of the different worlds that Legos help kids enter, while obliterating the boundaries between them. Star Wars stormtroopers attacked by bumblebees? Why not?
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  • Pandemic Zoom Bloopers
    Finally, our Parting Shot shows you just why it’s so important to remain self-aware while on camera at home. One careless slip-up could transform you into an overnight, viral internet star on YouTube.
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  • Humanity Is Unstoppable
    This month’s Parting Shot wraps up Talking Points with another compelling use of branded content. Every so often, a brand ad comes along that stops us in our tracks. Nike is famous for such ads, and their latest is no exception.
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  • Don’t Let Your Words Grow Tired
    This month’s Parting Shot introduces Buzzword Bingo. We share several “marketing phrases turned clichés” that you should avoid in your communications.
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  • Pedigree Pumps Up Pet Adoptions
    For our Parting Shot article, we explore the newest way you can adopt a pet. Pedigree is supporting contactless pet adoptions by hosting virtual meet-and-greet sessions over video.
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  • Music Brings Us Together
    This month’s Parting Shot hopes to unite us all in song. We selected four videos from the recent One World: Together At Home broadcast so you can hear what today’s top music artists sound like when they perform at home.
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  • Pets Work Wonders
    This month’s Parting Shot is all about the life of a working dog, sort of. We’ll introduce you to some of our new “assistants” keeping us company throughout the day and bringing us some much-needed comic relief as we work from home.
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Trending Topics

  • Six Things You Should Know about Post-Pandemic Events
    This month’s issue begins with our Trending Topics feature. We explore the return to live events, and how we should prepare now that the pandemic is easing, and eventgoers are eager for more face time.
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  • 2022’s Hot B2B Marketing Trends
    Trending Topics kicks off with four trends in B2B marketing that are emerging in a post-cookie environment. More brands need new approaches to collecting and analyzing data, and reaching targeted audiences, and these trends can help you build brand loyalty and acquire new customers.
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  • Marketing in the Year 2022
    Trending Topics kicks off this month’s issue with some marketing trends that could help define your own success in 2022. Chief among them is how you can better engage your customers through storytelling.
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  • Customers digitally fatigued? Here’s what you need to do.
    Our Trending Topic has been on everyone’s mind, for better or worse (mostly worse), over the past year, and that’s digital fatigue. Stuck at home due to the pandemic, many consumers have been overwhelmed by the sheer volume of digital events they’ve been invited to, and they’ve been feeling the effects. This article shows what ...
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  • We’re All Familiar with Virtual Presentations – Here are a few Reminders to Ace Your Next One
    This Trending Topic has been on everyone’s radar for over a year now, and that’s knowing how to present virtually with success. So, we offer several helpful ways to keep your audience engaged and involved.
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  • Storytelling’s Secret Weapon
    We kick off our October issue with a little branding insight. Trending Topics examines how weaving empathy into your brand storytelling will you help build a deeper connection with your target audience.
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  • Marketing to Self-Directed Buyers
    First up is Trending Topics. This month, we take you on a tour of potential ways to more closely align your marketing strategies with the buyer journey as it evolves over time.
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  • Why Neuroscience Suggests You Think Visually
    First up is our Trending Topics article. This month, we examine why a picture really is worth a thousand words. You’ll learn how one great visual can dramatically improve the way you engage and mesmerize your audience.
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  • Big Brands Help in Big Ways
    We begin, as always, with Trending Topics. Businesses all around the globe are coming up with inventive ways to lessen the sting of the outbreak. We’ll touch on a few that are rethinking their business priorities in order to pitch in.
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  • Spring Cleaning Goes Digital
    Let’s start with spring cleaning, because it’s time to dust off your digital marketing. Trending Topics offers steps you can take to keep your content, social media, and other digital assets from going stale.
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