Talking Points
July 2020

Archived Journals

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New Developments

  • eSports Provides Game Day Action New Developments takes on major league sports, or more specifically, the giant hole created by their absence. To fill that void, fans and players alike are turning to eSports for their daily dose of pitch, hit, pass, run, dribble, and drive. Read More
  • Color Trends Emerging this Spring New Developments identifies the trendiest colors for spring 2020. You’ll learn about new shades inspired by nature, bold and unconventional color pairings, and how 3D textures are impacting color choices in design. Read More
  • Northern Lights and Novel Ideas Have you heard the term “dynamic data?” New Developments shares how Alaska Airlines is using dynamic data to generate more bookings today, and what kind of novel promotions we can expect to see tomorrow. Read More
  • Branding in the Digital Era Branding was once a long-term investment. It still is, in many ways, but today’s most well-known brands—Amazon, Apple or Google—have only become prominent in the past decade while many formerly dominant brands have faded from glory or disappeared altogether. The truth is, brand equity is now created and destroyed more rapidly in today’s digital-first world. Engagement ... Read More
  • Dove Goes All-In with Recycling Beauty care brand Dove is proving its commitment to sustainability and social responsibility. The company just announced it plans to cut back on plastic waste and eventually reduce its virgin plastic by 20,000+ tons each year. Dove is embarking upon an ambitious initiative that will help address our planet’s plastic problem, shift commercial and consumer behaviors, and ... Read More
  • Meet Ms. Monopoly Remember the mustachioed, bespectacled, top-hat-wearing Monopoly Man? He’s no longer the game’s centerpiece. Hasbro has released a new version of Monopoly, and the tycoon’s niece, Ms. Monopoly, is now in charge. This new Monopoly celebrates female entrepreneurs, as players advance around the board investing in products and inventions created by women, rather than properties and ... Read More
  • A Better UI for Color Blindness Color plays an essential role in UI design. When applied properly, color improves user experiences, influences purchasing decisions, and strengthens brand identity. But to use color in a way that’s equally effective for color blind individuals takes a little extra knowledge and skill. Roughly every 1 in 12 men, and 1 in 200 women, are ... Read More
  • How to Make Digital Marketing More Human These days, it’s easy to get wrapped up in analytics and overlook the intimate, human connection our marketing is trying to make. If we adhere too closely to guidelines, statistics, and best practices, we risk losing the very element that motivates most consumers—emotion. SEO vs. Storytelling Content marketers generally fall into two camps. SEO advocates zero-in ... Read More
  • Videoconference Like a Pro Videoconferencing is now a daily activity for many in the workplace. But poor connections, lighting, sound, and even bad habits can make it look like you don’t know what you’re doing. Here’s some helpful advice to make your virtual presence more pleasing and professional. Check Your Settings Most web-meeting apps have adequate default settings. But you should ... Read More
  • B2B Marketers Focus On Brand In a recent survey of large businesses serving B2B markets, US and European marketers show optimism about brand as a growth driver. 57% of respondents anticipate marketing budget increases this year while only 13% expect a decrease. Also, 49% expect market research budgets to increase. Despite challenges, branding is the chief growth strategy 60% of survey respondents ... Read More

Parting Shot

  • Music Brings Us Together This month’s Parting Shot hopes to unite us all in song. We selected four videos from the recent One World: Together At Home broadcast so you can hear what today’s top music artists sound like when they perform at home. Read More
  • Pets Work Wonders This month’s Parting Shot is all about the life of a working dog, sort of. We’ll introduce you to some of our new “assistants” keeping us company throughout the day and bringing us some much-needed comic relief as we work from home. Read More
  • The Best of Super Bowl LIV Every February, football fans across the nation tune in to see which team wins the Super Bowl and which company airs the best TV commercial. You know the game’s result. Now Parting Shot has the results from the ad battle. Read More
  • Welcome to the Taco Bell Resort As other digital era marketing trends come and go, experiential marketing has proven its staying power. And Taco Bell has taken the brand experience to new heights by transforming an entire hotel into a mecca for its taco-loving enthusiasts named “The Bell: A Taco Bell Hotel & Resort.”  • Reservations at The Bell sold out within ... Read More
  • Invite a Puppy for Thanksgiving Homeless puppies are coming home for the holidays. An animal shelter in Virginia, Richmond Animal Care and Control, is asking residents to host their unadopted pups for Thanksgiving week. They’ve promoted this program for four years running to give dogs a break from the shelter, learn more about each pup’s personality, and ultimately match them with ... Read More
  • How Halloween Came to Be Halloween is looming. Children are readying their costumes, families are carving their jack-o-lanterns, and neighbors are decorating their houses with all sorts of ghosts, ghouls, and the like. But Halloween wasn’t always like this. Here is some surprising history and curious facts you may not have known about this haunting holiday we call “Halloween.” Halloween isn’t ... Read More
  • How to “Take Five” When Working Studies show that to remain productive, we need to take brief breaks from our work projects. But what can you actually do with 5 minutes of free time? Checking your email counts as work. Scouring social media seems a little mundane. We’ve got a better idea. Check out the websites below. You’ll be way more ... Read More
  • Brands with Kickass CTAs A compelling call-to-action is often the difference between a new customer and a lost opportunity. So, let’s take a look at 11 creative and effective call-to-action examples to help you understand why some CTAs work better than others. 1. Crazy Egg Simple language, a bullet-proof guarantee, and a curiosity provoking “heatmap” offer make this CTA irresistible. 2. Manpacks Speaking your customers’ ... Read More
  • Video Marketing Gets Personal (In A Positive Way) Personalization is everywhere. We see this one-to-one marketing in email, social media, texts, you name it. Now this clever personalization is coming to video. Connecting with customersViewer engagement is the name of the game. And as you’ll see in the examples below, inviting the viewer into the story makes these videos way more compelling. Next stop, individualizationSoon, ... Read More
  • Brands with Kickass CTAs A compelling call-to-action is often the difference between a new customer and a lost opportunity. So, let’s take a look at 11 creative and effective call-to-action examples to help you understand why some CTAs work better than others. 1. Crazy Egg Simple language, a bullet-proof guarantee, and a curiosity provoking “heatmap” offer make this CTA irresistible. 2. Manpacks Speaking your customers’ ... Read More

Trending Topics

  • Big Brands Help in Big Ways We begin, as always, with Trending Topics. Businesses all around the globe are coming up with inventive ways to lessen the sting of the outbreak. We’ll touch on a few that are rethinking their business priorities in order to pitch in. Read More
  • Spring Cleaning Goes Digital Let’s start with spring cleaning, because it’s time to dust off your digital marketing. Trending Topics offers steps you can take to keep your content, social media, and other digital assets from going stale. Read More
  • 5 Marketing Trends for 2020 Wondering where marketing is headed in 2020? Trending Topics has the answer. From data and AI to agility and transformation, we single out marketing’s five most compelling trends and what they mean for you. Read More
  • Brands Are Getting Simpler Modernizing your brand identity is often essential in this mobile-first, digital era. More companies, it seems, are moving to simple brand visuals influenced by digital technology. However, refreshing your brand doesn’t come without risks. To illustrate our point, let’s look at Dunkin’ (formerly Dunkin’ Donuts). Dunkin’ without donutsIn 2018, longtime donut maker Dunkin’ Donuts dropped the ... Read More
  • Responsible Shopping Returns Typically, holiday shopping trends tell us what gift items are hot, what crazy deals we can expect to see, and what online sales records will be broken. Not this year. The 2019 trends seem to be focusing more on responsible shopping. Let’s take a look at what we can expect to see this holiday season. Consumers ... Read More
  • The Decline of the “Macho Man” The role of men in advertising is changing. Where we once saw a ripped Mark Wahlberg or tatted Justin Bieber, we now see a much broader swath of modern males. Hanes, for example, clad every-day men in skivvies for an elaborate musical number. Jockey aired a spot of a man describing his battle with alcohol and drugs. And ... Read More
  • Find Inspiration Watching Netflix Netflix isn’t just binge central for the idle minds and sleepless souls. It’s also a treasure trove of inspiration for creative thinkers. You can find neuroscientific exploration, touching documentaries, lost historic footage, and lots of other topics certain to capture your imagination. We’ll focus on three of them to illustrate our point. Abstract: The Art of ... Read More
  • 7 Awesome Ways to Make Your Visual Marketing Pop The right images convert. Boring stock photos look staged, and when consumers spot them, they quickly lose interest. Simply put, lousy images leave your audience feeling uninspired. Fortunately, we have 7 handy tips to help you choose images wisely and use them effectively. Don’t compromise on quality Grainy images kill great ideas. Make sure your images are ... Read More
  • How To Create CTAs That Convert The more a call-to-action (or CTA) is used, the less effective it becomes. “Read More,” “Buy Now,” and “Click Here” come to mind. However, you can avoid the generic CTA trap. Here are a few tips to get you started. Be Specific Most marketers want to increase conversions and drive sales. If that’s your goal, try specific words or ... Read More
  • Size Up Your Social Media Brand It’s not news that brands are using platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Snapchat to grow their social media presence. But is your social media delivering the business results you want? With users becoming more aware of paid advertising, and misleading engagement results due to the rise of ad fraud accounts, it ... Read More