Talking Points
June 2019

Archived Journals

Take a look at our past issues.

New Developments

  • B2B Marketers Focus On Brand In a recent survey of large businesses serving B2B markets, US and European marketers show optimism about brand as a growth driver. 57% of respondents anticipate marketing budget increases this year while only 13% expect a decrease. Also, 49% expect market research budgets to increase. Despite challenges, branding is the chief growth strategy 60% of survey respondents ... Read More
  • Amazon Promotes Success With Failure Amazon is bringing voice activation to the world. But in the company’s new Super Bowl spot, the internet giant sheepishly shares some of its Alexa misfires. With the help from the likes of celebrity product testers Harrison Ford, Forest Whitaker, Abbi Jacobson, Ilana Glazer, and Mark and Scott Kelly, the Amazon Beta Testing Program reveals ... Read More
  • Using AI in Social Media, and How Brands Are Capitalizing Look around, and you’ll notice that artificial intelligence (AI) seems to be touching everything, and social media is no exception. AI is poised to automate marketing processes, deliver new customer insights, and create more personalized experiences. According to Forbes Insights, “47% of company executives agree that those who don’t integrate AI into their marketing risk losing ... Read More
  • Four Ideas For Funnier Emails Humor works in marketing. It disarms the audience with a chuckle, or smile, making them more receptive to your message. But being funny doesn’t come naturally to all of us. And writing humor is even more challenging. But here’s one example that works. These images were featured in email graphics sent from dog product supplier BarkShop ... Read More
  • The Recipe for a Bad Brand Experience In a recent study published by customer experience expert InMoment, consumers report that unpleasant interactions with company staff is the #1 cause of bad brand experiences. That should open some eyes. The report was based on data from a survey of 2,000 consumers and 1,000 employees of US companies. Three out of four consumers (74%, to ... Read More
  • Meet the 3 Conversion Amigos Wherever there are low conversion rates, broken links, or ineffective call-to-actions, you will find the three conversion amigos—dynamic heatmaps, Google Analytics, and visitor recordings. These three give your website the help it needs to combat low conversion rates. Does your site have conversion issues? Conversion issues come in all forms—cluttered landing pages, confusing navigation, poorly written copy, ... Read More
  • How To Survive The Post-Vacation Blues With the holidays upon us, we typically think about the people we’re grateful for. This year, why not consider a gift to our environment? These days, our environment is under increasing strain. Carbon emissions are rising, litter is gathering on land and at sea, plus bee and other populations are declining. But there’s reason for hope. ... Read More
  • Use Color and Typography to Your Advantage Color and typography are typically the first two features people notice in advertising. They set the tone for your entire brand. A serif font, for instance, conveys a sense of history and experience. Sans serif fonts, on the other hand, make a brand seem more casual and contemporary. Check out this animated infographic, “Design Matters: What ... Read More
  • Getting Strategic with Instagram Hashtags Posts with at least one hashtag get 12.6% more engagement, but engaging viewers on an application with 800 million users is no small task. Which is why using hashtags is critical for growing your brand. Hashtags get you more likes, comments, and follows. Here are some sample approaches to get greater engagement: Users can now follow hashtags Instagram ... Read More
  • 40 Alternative Email Openers First impressions matter. Especially in your emails. You only have a few seconds to grab someone’s attention and your opening line can often make the difference between getting read and getting deleted. How many times have you clicked open an email to read, “I hope you’re doing well,” “FYI…,” or “Read below”? If you’re more personal, or original ... Read More

Parting Shot

  • Learn Branding From Taylor Swift Taylor Swift knows how to position herself, and her angry new attitude is the latest example. Swift’s brand rose and fell during her early career. Then she evolved. She deleted her social media, proclaimed the “old Taylor” dead, guarded her love life, and began producing edgier music. We can learn from her journey Reinvention can be tricky. ... Read More
  • Kick off the Year by Giving Back Each year, Decca participates in Second Harvest’s volunteer and donation programs. In 2018 we gathered and donated 325 pounds of food through our food drive. We also volunteered at their facility, to sort 6,600 pounds of broccoli for families in need in Santa Clara and San Mateo Counties. This year, in just 2 hours the Decca ... Read More
  • Celebrity Machines Promote Walmart’s Grocery Pick Up Service Walmart has gone Hollywood, but not the way you might think. In a new campaign for its free grocery pick-up service, the big-box behemoth has cast, not famous faces, but famous cars. We’re talking the Batmobile, the Ghostbuster’s Hearse, Knight Rider, and even Doc Brown’s time-traveling DeLorean from Back to the Future. The 90-second spot ... Read More
  • Viral emails from your favorite Deadpool Star Ryan Reynolds is a riot! When he’s not acting, he serves as part owner of Aviation Gin. And his rip-roaring out-of-office emails in that capacity provide the perfect Parting Shot for this issue of Talking Points. Reynolds uses his out-of-office replies as an effective way to market Aviation Gin (news of them required 20,000 responses in ... Read More
  • The Brand Experience Meets the Jack-O-Lantern Just when you think you’ve seen everything, an Instagram video proves you wrong. IPG agency Jack Morton is a global marketing firm that specializes in brand experiences. Each October, they select a jack-o-lantern they feel best expresses a brand experience. And this year’s winner is a doozy! It features Netflix’s smash-hit series, Stranger Things and the ... Read More
  • Which Metrics Matter to Marketers and Executives? B2B marketers and business leaders don’t agree on everything. And one of those things, if you listen to a recent Spiceworks study, is the importance of lead and engagement metrics. Based on a May 2018 survey that polled 185 marketers at North American and European B2B technology companies, the data shows that marketing professionals believe ... Read More
  • Check out Decca’s New Creative Dojo Decca’s creative space has recently gone through its own design re-haul. Being in Downtown San Jose’s SoFa District, it’s important that our space reflects a hip and cool vibe indicative of the area. It was time to say goodbye to Decca’s office furniture and renovate with a sleek new look. So, what’s changed? Our personal workspaces, ... Read More
  • 10 Standouts from the 2018 Cannes Lions Festival Since we featured the Cannes Lions Festival in our Trending Topics article, it only made sense for us to cap off this issue of Talking Points with a look back at this year’s top winners. The show spotlighted a broad range of marketing campaigns and innovative ideas in every category that could very well change ... Read More
  • What If the SF Giants Were Fans Instead? For many professional baseball players, life without the game is hard to imagine. From the time they are kids on the diamond, baseball is a year-round pursuit. And for those with promise, there is often no Plan B. The San Francisco Giants, however, have answered the hypothetical question “What would I do without baseball?” in ... Read More
  • Ways to Help Your Community This Summer Here at Decca, we’re always on the lookout for new ways to give something back to the community we call home. Each month, we strive to find some way to help our community. Recently, our client Cisco pledged $50 million dollars to help fight homelessness here in Silicon Valley. That’s huge! The Mercury News reported that ... Read More

Trending Topics

  • Size Up Your Social Media Brand It’s not news that brands are using platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Snapchat to grow their social media presence. But is your social media delivering the business results you want? With users becoming more aware of paid advertising, and misleading engagement results due to the rise of ad fraud accounts, it ... Read More
  • 2019 Top Rated Super Bowl Ads Super Bowl LIII promised to be no different from past Super Bowls. Family and friends will gathered, cooked way too much food, and huddled in front of their big-screens to take in the year’s most anticipated TV spots with brief interruptions of NFL football. Just like previous Super Bowls, we’re here to spotlight the championship ... Read More
  • Top Social Media Campaigns from 2018 According to, we spend an average of more than two hours each day scrolling through social media, and these businesses took that opportunity seriously. With that being said, here are six impressive social media campaigns that kept us scrolling in 2018. 1.  Spotify’s New Year’s Resolution Campaign Spotify’s 2018 New Year’s campaign featured resolution suggestions based on ... Read More
  • Give The Environment A Holiday Gift With the holidays upon us, we typically think about the things we’re grateful for. This year, why not consider a gift to our environment? These days, our environment is under increasing strain. Carbon emissions are rising, trash is gathering on land and at sea, plus bee and other populations are declining. But there’s reason for hope. ... Read More
  • Brand Experiences Outlive Customer Journeys Once upon a time, brands and customers had a transactional relationship. People would buy products, enjoy a positive experience, and return for subsequent purchases. Nowadays; however, the brand relationship is formed by developing an ongoing presence in the lives of customers. Creating that presence isn’t always easy, but below are a few tips that will help. Know ... Read More
  • Don’t Ruin Good Data with Bad Reporting We live in a world of data. However, to extract value from that data we must compile it, analyze it, and report what we learn. Reports often fail to deliver critical insights or, worse, go unread. Follow the seven reporting habits below to help produce valuable reports and transform data into an insightful story. Know your ... Read More
  • Why You Should Give Your Business A Makeover You’ve read the countless articles on why your business needs to evolve. But have you read any on why your office space should evolve as well? Your office is the physical presence of your company. It shapes your visitors’ first impressions and influences your employees’ moods and productivity. If you renovate correctly, it can benefit ... Read More
  • Themes and Trends at Cannes Lions 2018 At the Cannes Lions marketing awards this year, big tech dominance and diversity were on display. Some of the prominent themes included social activism, transformative innovation, inclusion and diversity, and channel innovation. In its highly emotive campaign The Talk, for example, P&G explored the history of racial bias in the United States. Google’s campaign My ... Read More
  • Building Your Dream Team Have you ever been part of a dysfunctional team? Different work styles can create obstacles, and personalities can clash. So, why do some teams perform like well-oiled machines while others are ticking time bombs? Typically, it comes down to four critical factors: Process Each team member should have clearly defined responsibilities, both individually and collaboratively. When teams ... Read More
  • 15 Ways to Calm Presentation Nerves Few things spike the anxiety needle like having to talk before a crowd. Typically, however, fear of public speaking is a result of not adequately preparing for your presentation. Here are several steps you can take to calm your nerves and build your confidence. Practice, Practice Don’t wing it. Write your speech—or at least, an outline—ahead of ... Read More