Happy New Year, and welcome to 2020! Let’s kick off this brand-new decade with a brand-new issue of Talking Points and three brand-new articles all about—you guessed it—new ways to brand your business.

Digital media and mobile devices are driving the latest brand identity trend. Names are getting shorter, and logos are getting simpler. Trending Topics chronicles how Dunkin’ went through its own rebranding.

New Developments, meanwhile, examines how digital transformation is impacting brand marketing. Engagement is no longer enough as brands must now evolve the way they attract and retain customers.

Experiential marketing has reached new heights thanks to one famous fast food brand. Parting Shot takes you inside “The Bell,” Taco Bell’s hot and spicy new lifestyle resort and vacation travel experience.

Sheila Hatch
President | Decca Design