Talking Points
April 2020

The Best of Super Bowl LIV

The Best of Super Bowl LIV

Every February, football fans across the nation tune in to see which team wins the Super Bowl and which company airs the best TV commercial. You know the game’s result. Now Parting Shot has the results from the ad battle.

Welcome to the Taco Bell Resort

As other digital era marketing trends come and go, experiential marketing has proven its staying power. And Taco Bell has taken the brand experience to new heights by transforming an entire hotel into a mecca for its taco-loving enthusiasts named “The Bell: A Taco Bell Hotel & Resort.”  • Reservations at The Bell sold out… Read more »

Invite a Puppy for Thanksgiving

Homeless puppies are coming home for the holidays. An animal shelter in Virginia, Richmond Animal Care and Control, is asking residents to host their unadopted pups for Thanksgiving week. They’ve promoted this program for four years running to give dogs a break from the shelter, learn more about each pup’s personality, and ultimately match them… Read more »

How Halloween Came to Be

Halloween is looming. Children are readying their costumes, families are carving their jack-o-lanterns, and neighbors are decorating their houses with all sorts of ghosts, ghouls, and the like. But Halloween wasn’t always like this. Here is some surprising history and curious facts you may not have known about this haunting holiday we call “Halloween.” Halloween… Read more »

How to “Take Five” When Working

Studies show that to remain productive, we need to take brief breaks from our work projects. But what can you actually do with 5 minutes of free time? Checking your email counts as work. Scouring social media seems a little mundane. We’ve got a better idea. Check out the websites below. You’ll be way more… Read more »

Brands with Kickass CTAs

A compelling call-to-action is often the difference between a new customer and a lost opportunity. So, let’s take a look at 11 creative and effective call-to-action examples to help you understand why some CTAs work better than others. 1. Crazy Egg Simple language, a bullet-proof guarantee, and a curiosity provoking “heatmap” offer make this CTA irresistible. 2…. Read more »

Video Marketing Gets Personal (In A Positive Way)

Personalization is everywhere. We see this one-to-one marketing in email, social media, texts, you name it. Now this clever personalization is coming to video. Connecting with customersViewer engagement is the name of the game. And as you’ll see in the examples below, inviting the viewer into the story makes these videos way more compelling. Next… Read more »

Brands with Kickass CTAs

A compelling call-to-action is often the difference between a new customer and a lost opportunity. So, let’s take a look at 11 creative and effective call-to-action examples to help you understand why some CTAs work better than others. 1. Crazy Egg Simple language, a bullet-proof guarantee, and a curiosity provoking “heatmap” offer make this CTA irresistible. 2…. Read more »

Learn Branding From Taylor Swift

Taylor Swift knows how to position herself, and her angry new attitude is the latest example. Swift’s brand rose and fell during her early career. Then she evolved. She deleted her social media, proclaimed the “old Taylor” dead, guarded her love life, and began producing edgier music. We can learn from her journey Reinvention can… Read more »

Kick off the Year by Giving Back

Each year, Decca participates in Second Harvest’s volunteer and donation programs. In 2018 we gathered and donated 325 pounds of food through our food drive. We also volunteered at their facility, to sort 6,600 pounds of broccoli for families in need in Santa Clara and San Mateo Counties. This year, in just 2 hours the… Read more »