Talking Points
June 2020

Big Brands Help in Big Ways

We begin, as always, with Trending Topics. Businesses all around the globe are coming up with inventive ways to lessen the sting of the outbreak. We’ll touch on a few that are rethinking their business priorities in order to pitch in.

Spring Cleaning Goes Digital

Spring Cleaning Goes Digital

Let’s start with spring cleaning, because it’s time to dust off your digital marketing. Trending Topics offers steps you can take to keep your content, social media, and other digital assets from going stale.

5 Marketing Trends for 2020

5 Marketing Trends for 2020

Wondering where marketing is headed in 2020? Trending Topics has the answer. From data and AI to agility and transformation, we single out marketing’s five most compelling trends and what they mean for you.

Brands Are Getting Simpler

Modernizing your brand identity is often essential in this mobile-first, digital era. More companies, it seems, are moving to simple brand visuals influenced by digital technology. However, refreshing your brand doesn’t come without risks. To illustrate our point, let’s look at Dunkin’ (formerly Dunkin’ Donuts). Dunkin’ without donutsIn 2018, longtime donut maker Dunkin’ Donuts dropped… Read more »

Responsible Shopping Returns

Typically, holiday shopping trends tell us what gift items are hot, what crazy deals we can expect to see, and what online sales records will be broken. Not this year. The 2019 trends seem to be focusing more on responsible shopping. Let’s take a look at what we can expect to see this holiday season…. Read more »

The Decline of the “Macho Man”

The role of men in advertising is changing. Where we once saw a ripped Mark Wahlberg or tatted Justin Bieber, we now see a much broader swath of modern males. Hanes, for example, clad every-day men in skivvies for an elaborate musical number. Jockey aired a spot of a man describing his battle with alcohol… Read more »

Find Inspiration Watching Netflix

Netflix isn’t just binge central for the idle minds and sleepless souls. It’s also a treasure trove of inspiration for creative thinkers. You can find neuroscientific exploration, touching documentaries, lost historic footage, and lots of other topics certain to capture your imagination. We’ll focus on three of them to illustrate our point. Abstract: The Art… Read more »

7 Awesome Ways to Make Your Visual Marketing Pop

The right images convert. Boring stock photos look staged, and when consumers spot them, they quickly lose interest. Simply put, lousy images leave your audience feeling uninspired. Fortunately, we have 7 handy tips to help you choose images wisely and use them effectively. Don’t compromise on quality Grainy images kill great ideas. Make sure your… Read more »

How To Create CTAs That Convert

The more a call-to-action (or CTA) is used, the less effective it becomes. “Read More,” “Buy Now,” and “Click Here” come to mind. However, you can avoid the generic CTA trap. Here are a few tips to get you started. Be Specific Most marketers want to increase conversions and drive sales. If that’s your goal, try specific… Read more »

Size Up Your Social Media Brand

It’s not news that brands are using platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Snapchat to grow their social media presence. But is your social media delivering the business results you want? With users becoming more aware of paid advertising, and misleading engagement results due to the rise of ad fraud accounts, it… Read more »