Talking Points
December 2023

Branding Colors That Matter

Some brands are instantly associated with colors. That’s often a primary objective as companies seek to take advantage of the psychological impressions colors have on us. Color can subliminally communicate security, responsibility, value, or other traits. You should always consider the impact of colors before determining which ones work best for your business and its brand. To help you choose wisely, here is an infographic from Vistaprint that shows how brand color can influence your customers.


Based on The Most Popular Colors in Business and What They Say About a Brand by Laura Forer.

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