Talking Points
April 2024

This Year’s Hottest Brands

Can you guess who the most “buzzed about” brands are in 2016? The findings are based on data from an ongoing poll of US consumers. Respondents were asked, “if you’ve heard anything about the brand in the last two weeks, through advertising, news, or word of mouth, was it positive or negative? According to the recent study conducted by YouGov Brand Index, the names that are likely to excite us more than any other are Amazon and Netflix.

However, shopping and entertainment aren’t everything. The list continues with eight more highly-popular brands that are featured in the study. You can discover who they are, and learn more about how they were ranked, by checking out The 10 Brands With the Most Buzz in 2016.



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