Talking Points
September 2018

Use Color and Typography to Your Advantage

Color and typography are typically the first two features people notice in advertising. They set the tone for your entire brand. A serif font, for instance, conveys a sense of history and experience. Sans serif fonts, on the other hand, make a brand seem more casual and contemporary.

Check out this animated infographic, “Design Matters: What Marketers Need to Know About Color and Typography,” which explores how the bold and subtle uses of color and typography shape consumer views about a brand, and details how to make informed design decisions when promoting your brand.

180617-infographic-color-and-typography

Source: Design Matters: What Marketers Need to Know About Color and Typography.

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