Use Color and Typography to Your Advantage
Color and typography are typically the first two features people notice in advertising. They set the tone for your entire brand. A serif font, for instance, conveys a sense of history and experience. Sans serif fonts, on the other hand, make a brand seem more casual and contemporary.
Check out this animated infographic, “Design Matters: What Marketers Need to Know About Color and Typography,” which explores how the bold and subtle uses of color and typography shape consumer views about a brand, and details how to make informed design decisions when promoting your brand.