Talking Points
June 2024

Celebrity Machines Promote Walmart’s Grocery Pick Up Service

Walmart has gone Hollywood, but not the way you might think. In a new campaign for its free grocery pick-up service, the big-box behemoth has cast, not famous faces, but famous cars. We’re talking the Batmobile, the Ghostbuster’s Hearse, Knight Rider, and even Doc Brown’s time-traveling DeLorean from Back to the Future. The 90-second spot and 15-second shorts are a clever departure from the typical celebrity endorsements and a pure delight to any TV and movie fan. Put your hand on your mouse, your foot on the pedal, and come along for one helluva ride!

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