Talking Points
November 2018

The Brand Experience Meets the Jack-O-Lantern

Just when you think you’ve seen everything, an Instagram video proves you wrong. IPG agency Jack Morton is a global marketing firm that specializes in brand experiences. Each October, they select a jack-o-lantern they feel best expresses a brand experience. And this year’s winner is a doozy!

It features Netflix’s smash-hit series, Stranger Things and the show’s surreal plot about an alternate universe called “the Upside Down.” If you’ve seen the show, you know that’s a tall order for a pumpkin carving. This year’s masterpiece—created by art director Chris Maroney and his team—wowed viewers by portraying the real world on one side of their big, orange gourd, and the dark underworld of the upside-down world on the other side.

You really must see it! And who knows, it might inspire you to think bigger when carving your pumpkin this Halloween.

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