Talking Points
September 2019

Brands with Kickass CTAs

A compelling call-to-action is often the difference between a new customer and a lost opportunity. So, let’s take a look at 11 creative and effective call-to-action examples to help you understand why some CTAs work better than others.

1. Crazy Egg
Simple language, a bullet-proof guarantee, and a curiosity provoking “heatmap” offer make this CTA irresistible.
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2. Manpacks
Speaking your customers’ language works wonders. “Building a Manpack” sounds more exciting than buying underwear.
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3. GiftRocket
Would you rather “Sign Up Now”or “Send a GiftRocket”? This CTA injects a little fun into an otherwise ordinary gift card.
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4. Contently
Here’s an unconventional twist. Rather than offering readers something, this CTA invites input with three simple words: “Talk to us.”
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5. Less Accounting
At last, an offer that turns you into us“Let’s Do It!’  implies a kind of partnership rarely, if ever, seen in a CTA.
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6. Square
Offering your prospects something they genuinely want increases conversions. Even if your CTA isn’t particularly exciting.
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7. Basecamp
Basecamp’s CTA is effective because it reinforces the risk-free nature of its free trial while also using conversationally persuasive language.
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8. My Perfect Resume
This CTA isn’t terribly noteworthy. But positioned below the step-by-step graphics, it emphasizes the simplicity of the service.
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9. Point Blank SEO
These two CTAs are just plain fun. The first—Be Awesome—is aspirational. And the blog CTA is positively enthusiastic.
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10. KISSmetrics
Writing an effortless CTA is also a great strategy. This one’s ridiculously easy. It allows users to just “Log In with Google” and go.
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11. Quick Sprout
Offering to solve customer problems improves click-thru rates. So does giving your customers a choice. This CTA does both.
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Whatever you end up with, keep in mind that some of the most effective CTAs are clear but specific, and communicate a sense of urgency that engages a user to click. We hope these examples help you the next time your team is brainstorming your next CTA.

Based on 11 Kick-Ass Call to Action Examples (And Why They Work), by Dan Shewan.

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