Talking Points
September 2019

Video Marketing Gets Personal (In A Positive Way)

Personalization is everywhere. We see this one-to-one marketing in email, social media, texts, you name it. Now this clever personalization is coming to video.

Connecting with customers
Viewer engagement is the name of the game. And as you’ll see in the examples below, inviting the viewer into the story makes these videos way more compelling.

Next stop, individualization
Soon, personalization will be fully-automated. Imagine watching a video that answers your question the moment it pops into your mind. It may sound creepy, but that’s where we’re headed.

The revolution is under way
Many of today’s most innovative brands are already using personalized video. It won’t be long before everyone else follows suit.

Personalized videos in action
Check out the captivating personalized video examples below. And keep them in mind when creating your next digital campaign.

First up is Marketo’s epic invitation to their Marketing Nation Summit event. If you saw your name in lights on the famous “Welcome to Las Vegas” sign, wouldn’t you click to watch?

Second is a heartfelt non-profit video that achieved a 76.4% CTR. Media One Creative produced this touching, personalized video for YMCA as part of a campaign to retain donors.

Based on 30 Examples of Personalized Videos That’ll Really Get Your Attention, by Tyler Lessard.

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