Talking Points
December 2017

Archived Journals

Take a look at our past issues.

New Developments

  • 5 Scary Good Digital Marketing Campaigns Halloween isn’t just for trick-or-treating. The holiday can present a sales opportunity for almost any business. In fact, with Halloween spending expected to reach beyond $8 billion dollars this year, it’s second only to Christmas in terms of commercial success. Marketing departments should take notice of these examples and consider how they can take advantage ... Read More
  • Social Listening Is Social Marketing’s Secret Weapon Social media marketing is different in that your audience gets to talk back. Which is why approaching social the same way you approach traditional advertising won’t work. Successful social marketing requires a two-way conversation, that includes talking…and listening. Social listening data is gold to the social media advertiser because it allows companies to respond to ... Read More
  • 6 Great Reasons You Should Get Away Skipping that vacation this year? Regardless of your reason—busy workload, want to impress the boss, saving up your days—postponing your vacation can do more harm than good, to both you and your employer. Here are a few things you should keep in mind before deciding to let another year slip by without a vacation. 1. Vacations ... Read More
  • Make Your Meetings More Effective Few things are as painful as attending a bad meeting. The meeting starts late. The agenda is unclear. The person in charge loses control, or nothing gets accomplished and you waste an hour of your valuable time. By practicing the following tips you can make sure all your own meetings run more smoothly. These strategies, gleaned ... Read More
  • 8 Questions You Should Be Asking Your Boss We typically hear from our supervisors when a) we screw up, b) we execute an assignment perfectly, or c) we get called in for a performance review. But getting honest input from our supervisors can enhance our relationship, reduce stress, and advance our careers. Here are a few key questions you can ask that will help ... Read More
  • The Path to Brand Admiration Brands earn their reputations over time by delivering products and services customers can rely on. However, things change. For instance, in generations past, one of the biggest brand names was Sears. Today, it’s Amazon. So why do some brands fade while others rise from nowhere? Let’s take a quick look. The Brand Destruction Playbook Returning to Sears ... Read More
  • The Data Behind the Super Bowl Ads Now that Super Bowl is behind us, we thought it would be fun to share some facts about the TV commercials we all watched. Here are the top 11 metrics that sum up the marketing on Super Bowl Sunday. 1. The top hashtag garnered nearly 28 million mentions. The most tweeted hashtag didn’t belong to a corporate ... Read More
  • 2016’s Most Engaging Brand Content 2015 brought with it a notable increase in YouTube brand videos. Then, in 2016, brands took video storytelling to a new level on YouTube, Facebook, and Instagram. What we learned is that customers will watch longer videos if the stories are authentic. Social media analytics company, Unmetric, tracked and measured social video campaigns throughout 2016 and recently ... Read More
  • Spice Up Your Holiday Marketing Getting your marketing ideas to stand out is always important. It’s even more essential during the holidays. So make this holiday season memorable for both your company and clients. Here are 15 quick ideas to get you started. 1. Express Gratitude Send a personalized holiday greeting to customers or those who have impacted your business. Thank them for ... Read More
  • When Your Social Media Goes Awry Social media is a great platform for promoting your brand, attracting customers, and building relationships with them. But if done poorly, there can be consequences. The wrong social media strategy will drive away followers, or worse, sabotage your company’s brand. We stumbled upon a report from Sprout Social on that details this very topic. The survey ... Read More

Parting Shot

  • Top Decca Halloween Stories We’ll Never Forget What better way to wrap up this month’s issue than with a few stories from the Decca staff? We polled the team for its most vivid recollections from Halloweens past. Frightening moments, fond memories, cool costumes, stuff like that. Then we shared them on the Decca Facebook page for our fans to vote on the top ... Read More
  • The Allure of Social Media Are you curious to know what B2B marketers are doing on social media? We’ve spotlighted the latest stats and emerging trends from the Social Media Examiner’s Social Media Marketing Industry Report in this hot new infographic. Take a look, and discover how companies like yours are going social. Read More
  • Making Out-Of-The-Office Messages Memorable Your out-of-the-office message doesn’t have to be boring. Here are several clever examples to inspire you the next time you write your own. The Social Media Booster. Hey, there! I’m out of the office this week, but my Twitter signal is always on. Seriously, I’ve got robotic wonder thumbs! (No, not really.) I never fail to tweet ... Read More
  • Funnyman Will Ferrell Implores Students To Forego Their Fears Will Ferrell passed along an important piece of wisdom to University of Southern California’s class of 2017—don’t be afraid. When first starting out as a comedian, many thought he wasn’t that funny. Journalists criticized him and fans insulted him, but Ferrell didn’t quit. Because greater than his fear of failure was a fear of not ... Read More
  • Kit Kat Goes Viral with Chance the Rapper Kit Kat is an 81-year-old brand. Not exactly the thing a younger audience is looking for. However, by courting an influencer, mix-tape artist Chance the Rapper, and taking advantage of social media, Kit Kat is hoping they can appeal to Generation Z and young millennials. Hershey knew its Kit Kat consumers skewed very young, even if its ... Read More
  • Branding, A New Hit from Adele Adele had you at “Hello,” but her meteoric comeback after three years of silence involved far more than lyrical stories and an amazing voice. This remarkable Grammy-winner is also one of the savviest marketers in the music business, and we can learn some valuable lessons from her branding strategy. She’s Strategic Her promotional tactics were precisely calculated. ... Read More
  • 2017’s Bad Lip Reading of the NFL Bad lip reading in the NFL is back. We showed you the 2016 version a year ago. Now we return with the 2017 edition. And the footage is as clever and as hilarious as always. The Super Bowl may be over, but NFL lip reading lives on. Watch the video here, and have a good ... Read More
  • Adweek’s Brightest Ads in 2016 There’s no denying it—2016 was a trying year. Fortunately, we had some clever and engaging advertising to entertain us, inspire us, and take our collective minds off other concerning matters. Here is Adweek’s list of the 10 best spots of 2016. They feature comedy, drama, and just about everything in between. Plus, they shine a ... Read More
  • The Busy Person’s Guide to Giving Back The holidays are a terrific time to show how much you care, about your customers, about your employees, and about your community. However, most of our schedules are so busy, we can’t spare the time to get involved. There are many ways you can express your gratitude, help others, and even generate a little positive ... Read More
  • Bad Management Is in for A Scare There are countless resources that provide insightful management tips. None of them, however, involve the Ghostbusters. Until now. We found a witty yet wise infographic on themuse.com featuring none other than those big-screen slayers of the supernatural. Among other topics, the infographic covers better problem solving through effective collaboration, neutralizing productivity killers, and expressing your enthusiasm. Take ... Read More

Trending Topics

  • Dark Data Sheds Light on Customers Are you using dark data? You should be. Simply put, dark data is your company’s unused data. In other words, it’s all the information you have at your disposal but somehow fail to access. IDC says 90% of this data is never analyzed. Online reputation management (ORM) is fixing that by helping companies make sense ... Read More
  • Social Media Channels Are Making Big Changes Did you know social media now boasts over 3 billion users? Or that YouTube is adding chat features? Changes are everywhere in the world of social media, so we thought the timing was right to catch you up on all of the latest social media trends for B2B marketers. The social media universe is 3 billion ... Read More
  • How To Brainstorm With Purpose At first, “brainstorming” sounds like forced collaboration. Although, once you break the ice and get employees thinking, you can often solve your company’s challenges. The best brainstorms however, require a mix of creative strategies to ensure you look at problems from every angle and come up with original solutions. Here are five exercises to help ... Read More
  • How To Turn Consumer Distraction Into Action There are more ways to reach consumers than ever before. The downside? They’re harder to engage than ever. The onslaught of digital devices and the volume of content we view on them have created more choice. Mobile engagement takes up 60% of our time online and roughly 85% of that involves an app. With our ever-shrinking ... Read More
  • Common Mistakes When Measuring Marketing Success When it comes to measuring your marketing, analytics are everything. They’re how you improve performance, optimize your spending, and create better customer experiences. Fortunately, marketers now have access to more audience and performance data than ever before. To be useful, though, that data should be correctly consolidated, processed, and interpreted. To help you accomplish that, ... Read More
  • Hot Tips for Facebook Videos Facebook is a rapidly growing video hosting platform, sneaking up on both YouTube and Vimeo. Its 1.7 billion (and climbing) monthly active user audience proves it. If you’re not already taking a closer look at using the social media giant to expand your brand, you should be. With that in mind, here are some helpful ways to ... Read More
  • 5 Easy Ways to Deal with Tough Work Weeks Stress and work often go hand in hand. For many, as they say, it comes with the job. Experiencing stress doesn’t mean you hate your job, it simply means your ability to cope with your daily dealings could be better. When you’re in the middle of a bad week, here are a few tips that ... Read More
  • Emerging Marketing Trends for 2017 Which way will the marketing winds blow in 2017? It’s impossible to say for sure, but certain trends are emerging. The big question being, how can you stay focused, create conversations, and increase conversions? Paying attention to what’s on the horizon is a good start. Here are 10 trends that are beginning to take shape in ... Read More
  • 5 Ways to Survive Holiday Stress in the Workplace Holiday stress is real. Shopping, money, family get-togethers, and the burden of squeezing everything in directly contributes to stress, which can affect you in the workplace. To help you manage the overload while wrestling with year-end work obligations, here are a few things you can keep in mind—beyond the obvious tactics like planning ahead and taking ... Read More
  • Dress Up Your Team This Halloween (Without A Lot of Fuss) Halloween is almost here, and if you’d like to show a little office spirit this year, we found the perfect article to get your creative juices flowing. Finding and creating a clever Halloween costume for work can take more time than its worth. Luckily, the author of this article has come up with 14 great ideas—from ... Read More